Online shopping trend in Indian market growing rapidly day by day as it is evolving fast and has lots of potential to grow exponentially due to internet had been reaches far and wide across the rural area in India. Online shopping trend has been changed adversely in Indian market for the last few months and the main reason is that there are many online retailers which offer their products at huge discounted rate and also provides the facility of store pickup and free shipping now a days. These retailers are also using several social media platforms to attract more and more customers.
According to survey, there are millions of internet users in India and nearly 60% of online users in India visited e-commerce site in November 2011 which shows shopping trend has been changing day by day in India. Online channel is playing an important role in connecting retailer with potential customer in India. There are many online coupon or voucher sites which provides discount on any purchase from any e-commerce sites. These coupon sites are rapidly gaining in popularity and 16.5% of Indian online population visited this category last year.
Online retailers provides the unique facilities to its customers like cash on delivery, 30 days return policy and much more to attract more and more online customers, moreover e-commerce market is estimated to grow $24 billion by 2015 from $6.3 billion from now. Internet user in India is increasing day by day and to increase more internet user Indian government is planning to invest Rs20,000 crore to build national fibre optic network as a part of National Broadband Plan, which provides the growth of Internet usage in India. It has been estimated that the number of unique Internet user will grow five times to reach 376 million by 2015 in India.